Small Business to Resuscitate Economy
17-Dec-08
These days, it’s hard to remain calm if you’re trying to make a living.
If you’re in business for yourself, hell, even if you work for what you once considered a sound company, it’s pretty scary when all you read in The Wall Street Journal or see on CNN is a barrage of stories about layoffs, people walking away from their homes, corporate losses and the declining stock market.
For small and mid-size business owners, the times require careful financial planning, aggressive marketing and good financing (if you can find it).
Meditation helps, too. I do a lot of that these days and reflect on these truths: What comes must eventually go. What falls must arise. All is impermanent.
Another morale booster, particularly for small business owners and entrepreneurs, is reaching out to peers for advice on how to weather this storm. Recently, in search for some assurance of my own, I went to the Small Business Leadership Summit in New York, held by Moran Media Group. (more…)